Plan your event Sport
Novum Live is a sports-presentation production partner combining strategy, fan engagement, content, ceremonies, broadcast and live technical delivery for governing bodies, rights holders and venues.
SportThe clear answer
Live sport is unpredictable, so the presentation has to be thoroughly planned and ready to respond in real time. Novum LIVE develops the audience journey, builds anticipation, supports key competition moments and coordinates the content and production that connect athletes, fans, officials and stakeholders.
01 · The detail
The planned content, entertainment and production around the competition that helps every audience follow and feel the action.
Sports presentation connects the field of play with spectators, broadcast, officials, partners and sponsors. It covers the audience journey, scripts, screens, music, announcers, ceremonies, live cues and the technical systems behind them.
02 · The detail
The big screen, field of play, public-address system and broadcast output need one coordinated plan.
Novum maps the fan journey and competition moments, then develops the content, timing, technical systems and show control needed to support both the live crowd and wider audience.
03 · The detail
Interaction should help the audience understand, participate or feel closer to the competition.
Measures can include participation, dwell time, response, content interaction, sponsor objectives and qualitative audience feedback. The relevant measures are agreed before activation.
Commercial outcomes
Align the live experience with the sport's objectives, identity, stakeholders and audience.
Plan scripts, schedules, technical elements and live cues while retaining the flexibility sport demands.
Use screen content, athlete stories, explainers and live moments to make the competition easier to follow and more engaging.
Design interactions and activations that help spectators feel closer to the action.
Built around the outcome
Every brief is different. We shape the right mix of thinking, people and production around the audience and the result you need.
Align the live experience with the sport's objectives, identity, stakeholders and audience.
Plan scripts, schedules, technical elements and live cues while retaining the flexibility sport demands.
Use screen content, athlete stories, explainers and live moments to make the competition easier to follow and more engaging.
Design interactions and activations that help spectators feel closer to the action.
Proof, not promises
Explore real briefs, creative responses and delivery stories. Verified results appear when client approval is complete.
Explore case studies
Selected workStraight answers
Useful detail for planning, comparing options and writing the brief.
Sports presentation is the coordinated strategy, content, entertainment and live production around the competition. It helps audiences follow the action, builds atmosphere and ensures key moments land clearly.
Novum LIVE describes its sports presentation work as suitable for events from grassroots tournaments through to global championships, with the delivery model adapted to the competition.
The scope can include audience strategy, scripts, running orders, screen content, music, announcers, ceremonies, sponsor moments, technical production, show calling and coordination with competition and broadcast teams.
Measures depend on the objective and can include participation, dwell time, interactions, response, sponsor outcomes and audience feedback. The measures should be agreed before the event.
They share a coordinated content and cue plan while respecting the different needs of the live crowd, competition, officials and broadcast audience.
Your next event starts here
Tell us about the sport, competition, audience and presentation challenge.