Engagement strategy
Connect the fan experience to objectives such as participation, audience growth or stronger understanding.
Sport Audiences
Fan Engagement
Novum LIVE develops fan-engagement strategies and activations that help spectators understand the sport, participate in the experience and feel more connected before, during and after competition.
SportThe clear answer
What Novum brings to the brief.
Fan engagement is not one isolated activity. It is the connection created across content, presentation, interaction and atmosphere. Novum LIVE combines audience insight with creative formats such as challenges, second-screen content and real-time tools, aligning each touchpoint with the sport's wider objectives.
Built around the outcome
What the work can include.
Every brief is different. We shape the right mix of thinking, people and production around the audience and the result you need.
Interactive experiences
Develop challenges, activations and other formats that give spectators an active role.
Digital participation
Use second-screen, social or real-time tools where they improve the audience experience.
Sport storytelling
Help fans follow athletes, rules and key moments through purposeful content.
Proof, not promises
See how the thinking becomes a live experience.
Explore real briefs, creative responses and delivery stories. Verified results appear when client approval is complete.
Explore case studies
Selected workStraight answers
Questions buyers ask.
Useful detail for planning, comparing options and writing the brief.
What does fan engagement include?
It can include content, live presentation, interactive challenges, digital participation, fan-zone experiences and other touchpoints that make the sport easier to follow and more rewarding to join.
How should fan engagement be measured?
The measures should follow the event's objectives and may include participation, audience response, use of an activation, feedback or longer-term indicators relevant to the sport.
Your next event starts here
Build a fan-engagement plan
Tell us about the audience, competition and behaviour you want to encourage.