Fanzone strategy
Define the role of the space within the event and the audience outcomes it should support.
Fan Experiences
Fanzone Design & Production
Novum LIVE plans and produces fanzones that combine live entertainment, sponsor activity, digital experiences and participatory challenges around the objectives and identity of the sporting event.
SportThe clear answer
What Novum brings to the brief.
A fanzone should be a strategic part of the event rather than a collection of unrelated activities. Novum LIVE works with organisers, stakeholders and marketing teams to shape the space around the audience, integrating content and experiences that support fan connection and the wider goals of the sport.
Built around the outcome
What the work can include.
Every brief is different. We shape the right mix of thinking, people and production around the audience and the result you need.
Participatory programming
Develop athlete appearances, skill challenges and interactive experiences suited to the sport.
Sponsor integration
Incorporate sponsor activations in a way that complements the fan experience.
Content and production
Coordinate visuals, entertainment and digital elements so the space feels cohesive and energetic.
Proof, not promises
See how the thinking becomes a live experience.
Explore real briefs, creative responses and delivery stories. Verified results appear when client approval is complete.
Explore case studies
Selected workStraight answers
Questions buyers ask.
Useful detail for planning, comparing options and writing the brief.
What can be included in a sports fanzone?
Depending on the audience and objectives, a fanzone can include athlete meet-and-greets, skill challenges, interactive or augmented-reality experiences, live entertainment, sponsor activations and digital content.
How does a fanzone support the wider event?
A well-planned fanzone can extend the audience experience beyond the competition, provide useful sponsor touchpoints and help support goals such as participation, understanding and stronger fan connection.
Your next event starts here
Plan a fanzone
Share the sport, venue, audience and role the fanzone needs to play.