Eucerin at the BritishAssociation of Dermatologists Event

Eucerin required an experienced event partner to support its presence at the British Association of Dermatologists event in Manchester. The brief covered two connected areas. During the main event, Eucerin needed support with the delivery of its medical symposium, alongside professional video capture throughout the programme. The content would provide a useful record of the event and create material for future communications. Eucerin also wanted to bring delegates together for an exclusive evening dinner. The experience needed to feel premium and relaxed, with a distinctive venue, strong entertainment and carefully integrated branding. The challenge was to connect the professional daytime programme with a more social evening experience while maintaining a consistent standard across both.

Novum Live supported the on-site delivery of Eucerin’s symposium and captured professional video content across the event. For the evening dinner, we managed the venue search and selected Louis in Manchester—a high-end restaurant inspired by the atmosphere of 1920s New York. Its rich interiors and strong personality offered something more memorable than a conventional corporate event space. We provided complete agency and production support for the evening, including an LED screen for presentations and video content, professional audio and a lighting design that complemented the venue. Our creative team produced branded graphics and printed materials, which were used to cover selected existing pictures and introduce Eucerin branding throughout the guest journey. The branding was visible and purposeful without overpowering the restaurant’s character. Entertainment came from Mr Wilson’s Second Liners. The band performed outside as guests arrived, creating an immediate sense of occasion, before continuing the experience inside. Their second set later in the evening brought the room to its feet and had guests dancing.

The event received outstanding feedback. By combining symposium support, video production, venue finding, creative design, technical production and entertainment, we delivered a connected Eucerin experience that worked from the first daytime session to the final song of the evening.